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Recent research conducted by the Temple University Center for Neural Decision Making has recently proved print's advantage to digital in several different ways:

• Engagement time: It was found that people will spend more time looking at print than digital content.

• Emotional stimulation: People are more likely to have an emotional response to print.

• Memory speed and confidence: The study showed that people were able to both recall information faster and be more confident in their knowledge when they had read print content.

• Desirability: People just preferred printed products to digital ones.

• Value judgement; Printed content was seen as having a higher value.

- Jones, Graham. Business 2 Community. N.p., 27 July 2015. Web. 28 July 2015.

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