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5 REASONS WHY PRINT IS MORE VALUABLE THAN DIGITAL

Recent research conducted by the Temple University Center for Neural Decision Making has recently proved print's advantage to digital in several different ways:

• Engagement time: It was found that people will spend more time looking at print than digital content.

• Emotional stimulation: People are more likely to have an emotional response to print.

• Memory speed and confidence: The study showed that people were able to both recall information faster and be more confident in their knowledge when they had read print content.

• Desirability: People just preferred printed products to digital ones.

• Value judgement; Printed content was seen as having a higher value.

- Jones, Graham. Business 2 Community. N.p., 27 July 2015. Web. 28 July 2015.

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