Choosing a colour palette for your brochure is like selecting a persona for your brand and brochure. Like any aspect of branding, it is important to make sure the colour palette you choose represents your brand and the vision.
Here at Instant Print, we know all about colour printing in Belfast. Check out our tips below on how to choose a colour palette for your printed brochure.
What Are Your Brand Colours?
You will likely have to use colours that are consistent in order to help consumers recognise your brand. Start with the brand logo and your website/ or storefront. What colours do your consumers associate with your company? Is there a set colour palette in place for the branding? Brand recognition is all about consistency as well as its novelty.
Stick to Two or Three Main Colours.
In order to keep the concept interesting and to keep the branding compelling, you need to consider what the vision for the end product will look like. Keep it simple as simple means clean and no muddled messages.
The principles of design means every aspect has intention. For example, if your brand has two colours, then choosing a third complementary colour accentuates the other two colours that consumers already associate with your brand.
Use Imagery as an Inspiration.
If there are images that need to be featured within the brochure, then they can be an excellent resource for determining the brochure colour palette. The best way to do this is to get a colour sampling tool and choose colours on that image already.
Google Chrome Extensions like Colorzilla are perfect for this as they pull colours from the image for you.
What is the Purpose of the Brochure?
What are you hoping to convey with this piece? As previously mentioned, all aspects of design have intention and purpose in order to evoke the message. If you want to inspire hope, light blue may be a good complementary colour.
If you are discussing finances, green may be a good option. Red introduces the idea of authority, blue of cleanliness and trustworthiness, and so forth.
Don’t Overthink It.
As colour is largely subjective, it can be easy muddling your thoughts trying to perfect the perfect palette. Trust your intuition and branding as well as your design preferences and go from there.
You can always talk to us for guidance as we know print design in Belfast can be an overwhelming industry but we’re always here to help.
If you have other questions about brochure development, it is one of our specialties, so we’re happy to help. Feel free to reach out to our printing experts anytime.